Meprolight recently announced a partnership with TrackStreet, a market-leading platform designed to reduce online pricing violations, in order to enforce MAP pricing for its dealers. Through TrackStreet, Meprolight will be able to use artificial intelligence to enforce the minimum prices retailers will be allowed to advertise and resell their products.
Bill Yerby, General Manager and Vice President of Sales and Marketing for Meprolight USA, is enthusiastic about TrackStreet’s abilities. “Meprolight has always kept our retail and online partners in the forefront of our mind, and by working with TrackStreet, we’ll be able to further push Meprolight’s brand and image through responsible pricing.”
With the most powerful and effective MAP enforcement platform in the industry, TrackStreet automates many otherwise manual processes such as the sending of MAP violation notices, tracking policy compliance, and the creation and distribution of customized Do-Not-Sell lists. Overall, MAP pricing will help Meprolight further reflect their brand image through online sales and continue to improve the strong relations Meprolight has with its partners.
Meprolight, a division of SK Group, is the premier manufacturer and global supplier of top-grade Electro-Optical and Optical Sights, Self-Illuminated Sights for pistols, shotguns and rifles, Night Vision and Thermal Sights and Devices.
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Sales & Marketing Coordinator